BRAND

Palace

Founded in 2010 by Lev Tanju, Palace has grown into one of the most sought-after independent British skateboard brands of modern skate culture. Reflecting its rapid rise not only in the skate community, but also in the fashion world, the brand’s clothing has already been worn by the likes of A$AP Rocky, Jay-Z, Drake, Virgil... Lire la Suite →

Supreme

    Since starting Supreme in 1994, founder James Jebbia doesn’t think of the brand in the way most people in fashion might, as it began in a small store on Lafayette Street and has since turned to a global icon. Emphasizing this is Vogue hiring legendary photographer Anton Corbijn to shoot their new feature/interview with the brand’s founder—Corbijn was the creative... Lire la Suite →

New Balance

When the 1950s rolled around, their was a high demand for New Balance products, so much that athletes were asking for the tailored sneakers. In 1954 Arthur Hall sold New Balance to his daughter and her husband Paul Kidd. When Paul Kidd took control along with his wife, the demand and products produced sky rocketed.... Lire la Suite →

Nike

http://www.youtube.com/watch?v=2U6vKwAAmqY The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.' Nike emanated from two sources: Bill... Lire la Suite →

Rebook

  Reebok‘s roots run deep, starting back in 1890 Joseph William Foster was one of the first to design the a Spiked Running shoe. By 1895 Joseph William Foster was making shoes by hand for the best runners in the area. J.W. Williams two grandsons created a sister company called Reebok, which originated in the UK.... Lire la Suite →

Adidas

http://www.youtube.com/watch?v=Dgg8E1nOwf4 THE EARLY YEARS Every great story has a beginning. This one started in a small town in Bavaria, Germany. After first steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina... Lire la Suite →

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